Celebrating Life Through Their Lense | World Photography Day

Back in the day, some people used to say that if they had to grab one tangible item during a fire, they’d reach for their photo albums. Since the creation of online photo storage and photo-sharing websites, things have changed. Now, many of our memories live on our phones, social media profiles, and in “the cloud.” (whatever that is) With that fact in mind, you can imagine that encouraging people to print their photos can be difficult. After all, unless your phone takes a plunge into the deep end of a pool, a camera roll of memories seems sufficient and convenient enough for most.

The goal of the “World Photography Day” campaign for Pinhole Press was to encourage customers to not only take more photos but to appreciate the meaning behind the snapshots themselves. By evoking the emotions felt when a photo is taken, kept, and cherished, customers are more likely to muster up the motivation to print their memories. Custom fridge magnets and coffee table photo books really are timelessly special, after all.

I managed the completion of this campaign from beginning to “send”, owning all aspects of the project with the exception of the designs of the emails themselves. This project required me to produce content, copy, and creative direction autonomously. I also managed all aspects of the campaign’s setup in Klaviyo.