Cyber Week, But Make It Sweet

First came Black Friday, then came Cyber Monday. And before we knew it, buyers were out shopping for televisions just hours after finishing their Thanksgiving dinner. The ever-changing dynamics of the holiday promotion window can make it difficult to know when the optimal time to run your best sale is. In the case of Pinhole Press, a fun and fresh lifestyle photo gift brand, the time to strike was a whole week before Black Friday.

I managed the completion of this campaign from beginning to “send”, owning all aspects of the project with the exception of the designs of the emails themselves. This project required me to produce content, copy, and creative direction autonomously. I also managed all aspects of the campaign’s setup in Klaviyo.

Additionally, I managed the planning of this sale which included 7 days of varying discounts for multiple product lines.